Advertising on Google – Why It’s So Important to Include Relevant Content

Google recently announced that they shut down 800,000 advertisers and blocked over 130 million ads from appearing on their network, revealing a little about how they address advertising safety on the Google Ad Network.

The following are some of the steps Google takes to identify unwanted ads and advertisers.

  1. As always, ads are flagged by their automated system.
  2. All flagged ads are then manually reviewed by a Google ads expert.
  3. They monitor ad and landing page content to identify malware, deceptive schemes, and spam
  4. They provide spam reports for their users.

This development only shows why it’s really important to include relevant content when advertising with Google. This is especially crucial for businesses that rely heavily on Google advertising to drive consistent lead generation and business to their website and/or location.

For more information on how Google makes ads better, check out their video:

Here are Roja, we stay up-to-date on all advertising requirements and closely monitor our clients’ search engine ads, ensuring that all content is relevant and approved by Google. Contact us today to learn more about our online advertising management services.

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