Internet Marketing

Keywords and Web Maintenance

SEO Glossary

#  A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z 404 Error A 404 Error Page is the page that a user lands on when he has clicked a broken link within a website. A sitemap is the

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Google Places Optimization Tip

Google Places Optimization Tip: Is Your Business Closed?

Jason Rule, who owns and operates Coffee Rules Lounge, a coffee shop in Hays, Kansas, was surprised when he learned about the news that his business was listed for a few days as “permanently closed” on Google Maps. This happened in the middle of August. In reality, the business is still very much alive and

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checklist-for-optimizing-ppc-landing-pages

6 of the Best Landing Page Optimization Tips That Convert

One of our main goals here at Roja is to build websites that convert.  A small business website is simply an extension of its marketing strategy.  And the main purpose of marketing is to drive your current and potential customers to take action, which usually means make a purchase. Here are the 6 best landing

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website design

Mastering the Art of the Launch

Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization.  What is the best way to launch a website, app, or product and how can small business owners and entrepreneurs alike leverage the power of the web to make their launch a successful one? Here are for really useful tips that

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SEO for Small Business

Basic SEO Requirements for Online Local Small Businesses

If you’re a local provider of services like house painting, grass cutting, plumbing or maybe a small business establishment such as a daycare center, the following information is intended for you. These are certainly not enough for those running a large website, an affiliate website or an e-commerce store, whose target is the wide online

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How Pay-Per-Click Works

How Pay-Per-Click Works

Pay-per-click advertising, otherwise known as PPC is one of the most profitable online advertising options to attract serious, highly targeted buyers. But, before embarking on this exciting internet marketing campaign, it is essential to understand first how it works to get the maximum results. What is pay-per-click advertising? It is the largest internet advertising method

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Online Advertising Within Your Means

Online Advertising within Your Means

One of the most popular campaigns in online marketing today is pay-per-click (PPC) advertising.  It is where advertisers or online business owners pay only for every click of their ads hosted by popular websites and search engines. PPC in search engines requires the advertiser to bid on keywords or key phrases that are relevant to

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