Website Design

google-search-update-2011

New Google Search Update Could Hurt Small Business Websites

With the new Google search update, small business websites may need to evaluate their online content strategy. After launching “Panda” an update to Google’s search algorithm that gives higher priority on high quality content, the search authority has again announced a new update aimed at providing searchers with the freshest results. The announcement of this

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6 of the Best Landing Page Optimization Tips That Convert

One of our main goals here at Roja is to build websites that convert.  A small business website is simply an extension of its marketing strategy.  And the main purpose of marketing is to drive your current and potential customers to take action, which usually means make a purchase. Here are the 6 best landing

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website design

Mastering the Art of the Launch

Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization.  What is the best way to launch a website, app, or product and how can small business owners and entrepreneurs alike leverage the power of the web to make their launch a successful one? Here are for really useful tips that

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The Importance of Images in Web Design

Studies show that users focus more on information-rich photos most relevant to a website’s content and pay little or no attention to the images that do not have intellectual weight, detail, or relevancy. Eye-tracking studies recently conducted by Jakob Nielsen revealed that there is a significant difference on users’ perception of website images. They found

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How Landing Pages Help Boost SEO and Organic Traffic

Landing pages are keyword-rich. They are a vital tool that can help boost your search engine optimization (SEO) efforts. What are landing pages? Just as the words imply, landing pages are web pages or mini-websites where a visitor lands after clicking a link or an online ad.   They are designed to provide the customer with

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