Content Marketing Statistics Every Dentist Should Know
If you have been looking for dental marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new patients to your practice. It can be combined with pay per click for dentists and may even be able to be provided by the same company that provides your website maintenance. When it comes to dental marketing strategies, it is definitely at the top of the list. But how do you make sure it is actually going to be effective?
Every day, millions of people take to the internet in order to look for information. Hundreds of thousands of those people are looking for information about dental procedures and dental offices. If your office has the website that holds that information, you are much more likely to attract site visitors than if your website does not include that information.
And information means content. The more useful content you produce and publish on your your website, the higher the chances are of you appearing in a search engine result set. Producing quality content and information for your website to attract more traffic is commonly referring to as content marketing.
But does content marketing really work? Yes! And we’ve compiled some stats to help you understand how to manage your content marketing strategy effectively.
1. More than 65% of marketers rely on documented content strategies, something that only 11% of failing marketers use.
What does this statistic tell us? It tells us that people who want effective content marketing use a strategy. The majority of marketers whose content is effective use a strategy, while the minority of ineffective content marketers use a strategy.
2. Effective content marketers distribute their content on an average of seven social media platforms.
You might not think that social media is an important platform for a dentist office, but not only does a social media page give you one more internet presence that your patients can find, it also provides you with a place where you can share your content, so that even more people will find it and read it.
3. Marketers with successful content campaigns spend 39% of their budget on this strategy.
On the other hand, those with unsuccessful (or not as successful) campaigns, spend only about 16% of their marketing budget on content. Content marketing should get a larger portion of your entire marketing budget. It should not be an afterthought, but instead, a central focus of all marketing for your practice.
4. What content marketing tactics should you use for your practice? Start with social media.
- Social media is the number one tactic, with more than 85% of companies using it.
- Articles on your website are the next most popular at 81%, followed closely by emailed newsletters, at 80%.
- Then comes blogs, with 76%.
- Other tactics in the 70% to 80% range include videos, case studies, and in-person events.
- Infographics come in at 51%.
- Ebooks are used by a whopping 34%.
- Mobile apps come in at 28%.
- And print newsletters at only 22%.
5. Yes, social media is popular, but what social media should you be using?
For your dental practice, there are a few social media platforms that are better for the type of content marketing you are going to be doing, over the kind of marketing that other industries do.
- 81% of business to business marketers use Facebook to disseminate their content marketing. This percentage is going to be higher for dental practices. Your patients are more likely to be on Facebook and willing to connect with you via Facebook than any other social media.
- YouTube may also be an effective place for your content marketing, if you are willing to make videos about procedures or your practice. Video is an engaging medium and a great way to send out information to your potential patients. See # 9 here.
- Twitter is a good way to send out updates, especially reminders for your patients to make an appointment, or if your practice is doing a special offer like a free consultation.
6. But does content marketing really work?
The success for content marketing when it comes to drawing new web traffic is 63%. The quality of those leads is 54%. Improvement in SEO ranking is 44%. Inbound links, growth of subscriber list, and sales all grow with a content marketing strategy. It even helps to save on costs by 6%, and this percentage is higher if you switch your marketing efforts from ineffective channels into content marketing.
7. Where does content marketing come from?
About 64% of marketers outsource the writing of their content. Finding a writer to outsource to is rarely a problem. Again, the company that builds, markets or maintains your website may have a writer on staff or may have a freelancer that they regularly work with, who can produce valuable content for your webpage.
- Outsourcing is a great way to lift the burden of creating content, which can be a serious time suck if you are not used to writing or do not know what kind of information will be interesting to your patients.
- Of all the things in your practice that can be outsourced, content writing is one of the easiest and one of the most beneficial.
- Finding a great writer who can consistently provide you with new, fresh content is a great way to stay on top of your campaign.
8. What challenges do content marketers have?
The biggest challenge of content marketing is a lack of time. 69% of marketers report that they do not have enough time to create content. 55% say that they have difficulty creating enough content to keep their campaign regularly updated. 47% say that they have a difficult time finding topics that will engage their readers. Lack of budget, inability to produce varied content, or a lack of knowledge about content marketing are also cited among the most debilitating challenges.
What does all this mean for your content marketing strategy? It means that content marketing is an effective way to find new patient for your practice, but only if you allocate the budget towards it and have enough time and ideas to implement it effectively. If you have the budget, but not the time to kill, outsourcing is always an option.