{"id":2383,"date":"2014-09-09T23:49:22","date_gmt":"2014-09-10T03:49:22","guid":{"rendered":"https:\/\/rojaweb.com\/?p=2383"},"modified":"2014-09-09T23:49:22","modified_gmt":"2014-09-10T03:49:22","slug":"dental-blogging-15-tips-make-better-blogger","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/dental-blogging-15-tips-make-better-blogger\/","title":{"rendered":"Dental Blogging: 15 Tips To Make You A Better Blogger"},"content":{"rendered":"
Whether you are starting a dental blog<\/a> for your practice or are just looking to up your personal blog game, you\u2019ve come to the right place. Dental blogging can be extremely taxing, especially considering how many other tasks you need to get done to keep your practice up and running. When it comes to any kind of blogging, we\u2019ve got the tips to help improve your game and fight the urge to give up. You don\u2019t have to be an English major to benefit from these tips—just someone who\u2019s got a blog, website, or advertisement that needs a little help.<\/p>\n It isn\u2019t just for research papers anymore. No matter what you\u2019re writing, from a well-reasoned blog post to an \u201cabout us\u201d page for your dental websites<\/a>, you\u2019re going to want to have the right facts. It\u2019s also a great way to beat back writer\u2019s block. Easier said than done, right? Not necessarily. Telling the truth, writing about something controversial, and formatting your pages or posts so that they can easily be scanned by readers are great ways to up the interest. Don\u2019t be afraid to tell a story—everyone loves a great story.<\/p>\n If you\u2019re not injecting your content with personality, your content is probably too dry for anyone to care about. Readers want to feel that they both know and like the speaker, even if they can\u2019t see him. Make sure the personality of your content matches up with your brand\u2019s personality.<\/p>\n For more comprehensive tips about writing the perfect headline, see our post about how to write ideal headlines<\/a>. In general, keep it short, pertinent, and interesting. Lists (like this blog post), headlines in the form of questions, and \u201cHow to\u201d or \u201cTip\u201d content is the most popular.<\/p>\n Keep It Simple, Silly. This doesn\u2019t mean you have to dumb your content down, it just means that you should present your content in the clearest possible way, which is generally also the simplest possible way. You want your readers to understand quickly and easily why your practice is the one to visit.<\/p>\n While it\u2019s important to write content that you find interesting and are passionate about, it\u2019s most important to write content that your audience will find interesting. Find out what your patients want to know about and write to those wants and needs<\/a>.<\/p>\n Looks are just as important as the content itself when it comes to the written word. Use a clear, readable font, short paragraphs, and lists. Headings and subheadings are also a great way to make your content more pleasing to the eye. Where appropriate, incorporate graphics.<\/p>\n <\/p>\n Schedule Your Call Now<\/a><\/p>\n <\/p>\n Delving too deeply into the psychology of writing and trying to craft sentences that will trick your reader into taking action is not only time-consuming, it also just doesn\u2019t work very well—and if the reader catches wind of it, they will high tail it out of there. Just be honest and straightforward.<\/p>\n If the rules of grammar are standing in between you and your audience, you need to stop worrying so much about the rules. If it makes more sense to use a colloquialism than to stick to all those rules we learned in school, or if it will better communicate your message to your target audience, throw out that grammar book.<\/p>\n Writing time should be writing time. This is something that some of the most famous writers in the world build into their daily routines. Stephen King writes every single morning, without interruption. Set yourself a schedule, set yourself a timer, and shut down emails and social media. Just focus on the words. Don\u2019t forget to take breaks, but definitely keep working away at it.<\/p>\n There is nothing that your website visitors are going to hate more than useless content. Everything on your blog or website should have a purpose. It should be directed to converting a visitor into a patient, building a relationship, or not exist at all.<\/p>\n Instead of just writing generic content about what your practice does, focus your content so that it explains exactly how your practice can benefit the site visitor. Talk about exactly what your practice does well and why the prospect should consider you as their future dentist.<\/p>\n You don\u2019t want your patients to be passive, so why use a passive voice? While you might want to throw out that grammar handbook, this writing advice shouldn’t be so quickly disregarded. Go ahead and claim your accomplishments. Instead of writing \u201cHundreds of happy patients are seen at our office every week,\u201d write, \u201cWe see hundreds of happy patients every week.\u201d The gist is the same, but the second sentence is much stronger.<\/p>\n Not swearing, of course, but strong verbs. Many writers tend to use \u201ccould,\u201d \u201cperhaps,\u201d and \u201cmay\u201d far more than they use \u201cwill\u201d and \u201cdo.\u201d This is often to avoid making promises that they can\u2019t keep, but it leads to very weak content. Use strong language and make promises when you know you can fulfill them. This “will” make you a better writer \ud83d\ude42<\/p>\n Especially when it comes to website content, and usually when it comes to a blog, never forget to include a call to action. These usually come at the end, and encourage the user to take action, whether that action be opting into your email list or making an appointment. Tell them to do it and they\u2019re much more likely to do it.<\/p>\n Here is our call to action… download it now!<\/p>\n1. Research, research, research.<\/span><\/h2>\n
<\/p>\n2. Make your posts interesting.<\/span><\/h2>\n
3. Use your personality.<\/span><\/h2>\n
4. Write the optimal headline.<\/span><\/h2>\n
5. KISS.<\/span><\/h2>\n
6. Get to know your audience.<\/span><\/h2>\n
7. Make your copy pretty.<\/span><\/h2>\n
NEED HELP WITH BLOGGING?<\/em><\/strong><\/span><\/h4>\n
8. Don\u2019t try to outsmart your reader.<\/span><\/h2>\n
9. Don\u2019t follow the rules.<\/span><\/h2>\n
10. Cut out distractions.<\/span><\/h2>\n
11. Don\u2019t write content just to have content on the page.<\/span><\/h2>\n
12. Write benefit-driven content.<\/span><\/h2>\n
13. Cut out passive voice.<\/span><\/h2>\n
14. Use strong language.<\/span><\/h2>\n
15. Never go without a call to action.<\/span><\/h2>\n