{"id":2389,"date":"2014-09-12T23:57:44","date_gmt":"2014-09-13T03:57:44","guid":{"rendered":"https:\/\/rojaweb.com\/?p=2389"},"modified":"2014-09-12T23:57:44","modified_gmt":"2014-09-13T03:57:44","slug":"turn-11-amplify-content-sharing-strategy-rock-star-status","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/turn-11-amplify-content-sharing-strategy-rock-star-status\/","title":{"rendered":"Turn it Up to 11: How to Amplify Your Content Sharing Strategy to Rock Star Status"},"content":{"rendered":"

This is a guest post provided by Megan Ritter<\/a>.  <\/em><\/p>\n

Tell me if this sounds familiar: You\u2019ve spent a lot of time and money on creating excellent content for your website or business, but nobody is looking at it.  Even though you\u2019ve shared it on various social media sites, nobody seems to be looking at what you\u2019ve created. The story is all too familiar, and there is a reason that it keeps happening. While the content you\u2019re sharing may be incredibly fresh and valuable, it takes a lot more than sharing quality content in order to reach the ideal audiences.To put it simply, you need to work on the amplification of your content.<\/p>\n

What is Amplification?<\/span><\/h2>\n

In this case, Amplification refers to your ability to get the message out about your content. If you\u2019re having trouble reaching the right audience, chances are that you haven\u2019t gone far enough with your social media outreach. Sure, you may have made a post on Facebook or tweeted about it on Twitter, but that isn\u2019t always enough to get the message out there. Sometimes you need to push a little harder to get noticed. Here are three ways to amplify your message.<\/p>\n

Use Your Own Media<\/span><\/h2>\n

Nowadays, everyone has a personal blog or website. If you\u2019re working with social media to spread the message, chances are you\u2019ve got a few social profiles as well. If you want to get your content seen, you need to make sure that it is visible in as many places as possible. Share your work on your own media networks in order to broaden your approach.<\/p>\n

Use Paid Media<\/span><\/h2>\n

Even if you\u2019ve shared your content on several different social media networks, it might be time to consider paying these networks to promote what you are sharing. Nowadays, websites like Facebook<\/a>, Twitter<\/a> and LinkedIn<\/a> provide their users with opportunities to promote individual posts to specific audiences, which can really serve as a useful jumpstart to a viral marketing campaign<\/a>.<\/p>\n

Research Target Audiences<\/span><\/h2>\n

Before you write your next article, first think about who will see it. If you do a little research on the audience you are targeting, you might just find that they prefer to use one social media site more than another, or that they prefer to watch videos instead of reading text. Discovering this vital information can make it easier for you to effectively promote your content in the right places.<\/p>\n

\"content-promotion\"<\/p>\n

Image Source: ShutterStock.com<\/a><\/p>\n

The Importance of Influencers<\/span><\/h2>\n

Sometimes amplification requires a bit more effort than just using social media. It can be equally important to reach out to people and businesses that are influential to the audience you are trying to reach. For example, if you\u2019re trying to spread the word about a new app, you might want to find out who the most influential app reviewers are and send them an invitation to review yours. No matter what it is that you\u2019re trying to promote, reaching out to those who have a large amount of influence over your target audience can often have a positive effect on amplification.<\/p>\n

If you\u2019re really trying to turn up the volume, it will be important not only to research your target audience, but also those who influence them to act. There are several tools you can use in order to find influencers on various social media websites. Followerwonk<\/a> and Twellow<\/a> both analyze Twitter to find the top influencers on the network. In addition, AllMyPlus<\/a> allows you to find out who influences trends on Google Plus. There are several different programs and websites<\/a> that can help you discover who you should be reaching out to, but ultimately it is up to you to do the research.<\/p>\n

Make an Impact<\/span><\/h2>\n

Whether you\u2019re selling a product, a service or just content, it is important to make an impact in every way possible. By reaching out to influencers, researching target audiences and making use of personal and paid media, you\u2019ll ensure that the amplification of your message is as wide as it can possibly be. The secret to going viral and seeing success is right in front of you, so turn your marketing approach up to 11 and let everyone know what you\u2019re all about!<\/p>\n


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This is a guest post provided by Megan Ritter.   Tell me if this sounds familiar: You\u2019ve spent a lot of time and money on creating excellent content for your website or business, but nobody is looking at it.  Even though you\u2019ve shared it on various social media sites, nobody seems to be looking at<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":67,"featured_media":2390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,85,33,81,37,43],"tags":[],"yoast_head":"\nTurn it Up to 11: How to Amplify Your Content Sharing Strategy to Rock Star Status - Roja Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rojaweb.com\/turn-11-amplify-content-sharing-strategy-rock-star-status\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn it Up to 11: How to Amplify Your Content Sharing Strategy to Rock Star Status - Roja Interactive\" \/>\n<meta property=\"og:description\" content=\"This is a guest post provided by Megan Ritter.   Tell me if this sounds familiar: You\u2019ve spent a lot of time and money on creating excellent content for your website or business, but nobody is looking at it.  Even though you\u2019ve shared it on various social media sites, nobody seems to be looking atRead More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rojaweb.com\/turn-11-amplify-content-sharing-strategy-rock-star-status\/\" \/>\n<meta property=\"og:site_name\" content=\"Roja Interactive\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-13T03:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rojaweb.com\/wp-content\/uploads\/2015\/02\/amplification-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason OMara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason OMara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rojaweb.com\/turn-11-amplify-content-sharing-strategy-rock-star-status\/\",\"url\":\"https:\/\/rojaweb.com\/turn-11-amplify-content-sharing-strategy-rock-star-status\/\",\"name\":\"Turn it Up to 11: How to Amplify Your Content Sharing Strategy to Rock Star Status - 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