{"id":2410,"date":"2014-10-03T00:34:42","date_gmt":"2014-10-03T04:34:42","guid":{"rendered":"https:\/\/rojaweb.com\/?p=2410"},"modified":"2014-10-03T00:34:42","modified_gmt":"2014-10-03T04:34:42","slug":"content-marketing-statistics-every-dentist-know","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/content-marketing-statistics-every-dentist-know\/","title":{"rendered":"Content Marketing Statistics Every Dentist Should Know"},"content":{"rendered":"

If you have been looking for dental marketing ideas, you probably already know about content marketing<\/a>. It is definitely one of the most effective ways to draw in new patients to your practice. It can be combined with pay per click for dentists<\/a> and may even be able to be provided by the same company that provides your website maintenance. When it comes to dental marketing strategies, it is definitely at the top of the list. But how do you make sure it is actually going to be effective?<\/p>\n

Every day, millions of people take to the internet in order to look for information. Hundreds of thousands of those people are looking for information about dental procedures and dental offices. If your office has the website that holds that information, you are much more likely to attract site visitors than if your website does not include that information.<\/p>\n

And information means content. The more useful content you produce and publish on your your website, the higher the chances are of you appearing in a search engine result set.  Producing quality content and information for your website to attract more traffic is commonly referring to as content marketing.<\/p>\n

But does content marketing really work? Yes! And we’ve compiled some stats to help you understand how to manage your content marketing<\/a> strategy effectively.<\/p>\n

1. More than 65% of marketers rely on documented content strategies, something that only 11% of failing marketers use.<\/span><\/h3>\n

What does this statistic tell us? It tells us that people who want effective content marketing use a strategy. The majority of marketers whose content is effective use a strategy, while the minority of ineffective content marketers use a strategy.<\/p>\n

2. Effective content marketers distribute their content on an average of seven social media platforms.<\/span><\/h3>\n

You might not think that social media<\/a> is an important platform for a dentist office, but not only does a social media page give you one more internet presence that your patients can find, it also provides you with a place where you can share your content, so that even more people will find it and read it.<\/p>\n

3. Marketers with successful content campaigns spend 39% of their budget on this strategy.<\/span><\/h3>\n

On the other hand, those with unsuccessful (or not as successful) campaigns, spend only about 16% of their marketing budget on content. Content marketing should get a larger portion of your entire marketing budget. It should not be an afterthought, but instead, a central focus of all marketing for your practice.<\/p>\n

4. What content marketing tactics should you use for your practice? Start with social media.<\/span><\/h3>\n