{"id":2435,"date":"2014-11-03T01:15:54","date_gmt":"2014-11-03T06:15:54","guid":{"rendered":"https:\/\/rojaweb.com\/?p=2435"},"modified":"2014-11-03T01:15:54","modified_gmt":"2014-11-03T06:15:54","slug":"content-marketing-and-seo-for-dentists","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/content-marketing-and-seo-for-dentists\/","title":{"rendered":"Content Marketing and SEO for Dentists"},"content":{"rendered":"
Let’s face it… content marketing and SEO for dentists can be tricky and confusing.<\/p>\n
Whether you\u2019ve just started your content marketing or SEO strategy, or if you are looking to revamp an old strategy, getting back to basics is the best way to make sure that your strategy is not only effective, but also completely update friendly—you don\u2019t want to use tactics that will work fine for a little while but actually hurt you the next time Google updates their algorithm.<\/p>\n
Here are some basics to get you started (or restarted), and ensure that your SEO and content marketing efforts are as effective as possible.<\/p>\n
In the world of SEO, there is a lot of emphasis put on the keywords that are inserted into the content.<\/p>\n
While keywords are vitally important, they are not the most important part of SEO. No one will read your content if it is not valuable or uninteresting. There is nothing wrong with inserting keywords, but the primary focus should always be on creating content that your patients actually want to read and something that they will find interesting.<\/p>\n
In addition, if you only write content that is optimized for keywords and not for readers, there\u2019s a chance you\u2019ll see a serious problem the next time Google updates its algorithm. With every update, the algorithm<\/a> is becoming more and more sophisticated, focusing on generating search results that are actually valuable to users.<\/p>\n The bottom line is that the content you create should first and foremost be valuable for your audience—it should be written in a way and about topics that fulfill their needs.<\/p>\n SEO is the foundation of any great digital marketing campaign, but it should not stand alone. It can be significantly enhanced by blogging, email campaigns, and social media efforts.<\/p>\n Effective dental SEO<\/a> feeds off of traffic from these avenues, upping your page rank in relevant search results even if some of your site visitors do not necessarily come from those search results.<\/p>\n Use Google Analytics<\/a> to see where else your traffic could and should be coming from. Organic search is usually at the top, but email, bookmarks, referrals, social media, and paid search are all aspects that Google looks at.<\/p>\n This multi-tiered approach is like diversifying your assets in an investment. It ensures a more widespread reach and hedges one bet against another – so even if one avenue isn\u2019t showing great results, your other avenues may still be effective while you boost the failing area.<\/p>\n One of Google\u2019s most recent updates<\/a> has put a serious emphasis on social. How strong your social signals are, how active your pages are, and how much information those pages contain (i.e., how trustworthy your website appears), are all vitally important to SEO.<\/p>\n Are you factoring social media into your content marketing efforts? As you are thinking about and starting to develop your SEO campaign, make sure that it is closely related to your social strategy.<\/p>\n If your office does not yet have a social strategy, now is the perfect time to pick one up. It\u2019s just another place for potential patients to find you and a way to boost overall page views, as well as keep current patients engaged with your practice.<\/p>\n Realistically, any SEO strategy takes months to properly employ and to start showing real results. This is not a short-term solution for slow page traffic. It is long-term only.<\/p>\n If fast results are what you are looking for, then Google Adwords or “PPC<\/a> is the best option in the short-term as you develop your content marketing footprint online and develop strong, longer-lasting SEO rankings. <\/p>\nSEO Is Only Half the Story<\/span><\/h2>\n
How SEO Is Impacted by Social<\/span><\/h2>\n
SEO For The Long Haul<\/span><\/h2>\n