{"id":3449,"date":"2011-08-31T22:41:49","date_gmt":"2011-08-31T22:41:49","guid":{"rendered":"https:\/\/rojaweb.com\/?p=696"},"modified":"2011-08-31T22:41:49","modified_gmt":"2011-08-31T22:41:49","slug":"mastering-the-art-of-the-launch","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/","title":{"rendered":"Mastering the Art of the Launch"},"content":{"rendered":"

Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization. \u00a0What is the best way to launch a website, app, or product and how can small business owners and\u00a0entrepreneurs\u00a0alike leverage the power of the web to make their launch a successful one?<\/p>\n

Here are for really useful tips that we recently read about here<\/a>\u00a0featuring one of the great masters of the “launch” – Lady Gaga – that we found to be very relevant to small business websites<\/a>, apps, and products<\/p>\n

    \n
  1. You need to build momentum with elements of surprise along the way.<\/strong><\/li>\n
  2. Integrate. Make sure all your marketing channels are working together to promote a single brand identity and message.<\/strong><\/li>\n
  3. Use your fans as your best marketing asset. Encourage and remind them to tell your story and never forget to thank them along the way.<\/strong><\/li>\n
  4. Give people something to love. If you can do that, you\u2019ve won half the battle.<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization. \u00a0What is the best way to launch a website, app, or product and how can small business owners and\u00a0entrepreneurs\u00a0alike leverage the power of the web to make their launch a successful one? Here are for really useful tips that<\/p>\n

    Read More…<\/a><\/p>\n","protected":false},"author":67,"featured_media":700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,33,50,34,37,43,44],"tags":[],"yoast_head":"\nMastering the Art of the Launch - Roja Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering the Art of the Launch - Roja Interactive\" \/>\n<meta property=\"og:description\" content=\"Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization. \u00a0What is the best way to launch a website, app, or product and how can small business owners and\u00a0entrepreneurs\u00a0alike leverage the power of the web to make their launch a successful one? Here are for really useful tips thatRead More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Roja Interactive\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-31T22:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/08\/dreamstimefree_1572713-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason OMara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason OMara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/\",\"url\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/\",\"name\":\"Mastering the Art of the Launch - Roja Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/rojaweb.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/08\/dreamstimefree_1572713-1-scaled.jpg\",\"datePublished\":\"2011-08-31T22:41:49+00:00\",\"dateModified\":\"2011-08-31T22:41:49+00:00\",\"author\":{\"@id\":\"https:\/\/rojaweb.com\/#\/schema\/person\/058703269d2c6cb63e5237910d1f860a\"},\"breadcrumb\":{\"@id\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/#primaryimage\",\"url\":\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/08\/dreamstimefree_1572713-1-scaled.jpg\",\"contentUrl\":\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/08\/dreamstimefree_1572713-1-scaled.jpg\",\"width\":2560,\"height\":1663,\"caption\":\"website design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rojaweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mastering the Art of the Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rojaweb.com\/#website\",\"url\":\"https:\/\/rojaweb.com\/\",\"name\":\"Roja Interactive\",\"description\":\"Website Design & SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rojaweb.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rojaweb.com\/#\/schema\/person\/058703269d2c6cb63e5237910d1f860a\",\"name\":\"Jason OMara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rojaweb.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44d3b21fe5c3b07f60e103c534049048?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44d3b21fe5c3b07f60e103c534049048?s=96&d=mm&r=g\",\"caption\":\"Jason OMara\"},\"url\":\"https:\/\/rojaweb.com\/author\/rojaadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mastering the Art of the Launch - Roja Interactive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rojaweb.com\/mastering-the-art-of-the-launch\/","og_locale":"en_US","og_type":"article","og_title":"Mastering the Art of the Launch - Roja Interactive","og_description":"Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization. \u00a0What is the best way to launch a website, app, or product and how can small business owners and\u00a0entrepreneurs\u00a0alike leverage the power of the web to make their launch a successful one? 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