{"id":3461,"date":"2011-11-16T01:00:21","date_gmt":"2011-11-16T06:00:21","guid":{"rendered":"https:\/\/rojaweb.com\/?p=751"},"modified":"2011-11-16T01:00:21","modified_gmt":"2011-11-16T06:00:21","slug":"new-google-search-update-could-hurt-small-business-websites","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/","title":{"rendered":"New Google Search Update Could Hurt Small Business Websites"},"content":{"rendered":"<h4>With the new Google search update, small business websites may need to evaluate their online content strategy.<\/h4>\n<p>After launching \u201cPanda\u201d an update to Google\u2019s search algorithm that gives higher priority on high quality content, the search authority has again announced a new update aimed at providing searchers with the freshest results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-778 alignright\" title=\"google-search-update-2011\" src=\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/11\/google-search-update-2011-300x199.jpg\" alt=\"google-search-update-2011\" width=\"300\" height=\"199\" \/>The announcement of this big change came via Google\u2019s blog post explaining that with the incredibly rapid pace at which information moves in today, \u201cthe algorithm needs to be able to track if a result from a week ago about a TV show is new, or a result from a week ago about breaking news is too old.\u201d This new Google search update will likely affect as much as 35% of all searches and the Panda update was said to affect 12% of searches.<\/p>\n<p>Google said that the new update will specifically affect searches for recent events or \u201chot topics\u201d, events that are regularly occurring and searches for information that changes often but not necessarily a recurring event or trending topic. In other words, the change is designed to determine the level of freshness needed for each query and ultimately provide fresher results accordingly.<\/p>\n<p>Matt McGee, executive news editor at SEO-focused news site Search Engine Land said that, &#8220;It looks like businesses in other industries, with small, rarely-updated website will find it more difficult to get visibility and it could be the biggest impact on small business websites.&#8221; He added that businesses in an industry where things change on a regular basis and websites that are never updated will tend to have a slimmer chance of being searchable on most queries.<\/p>\n<p>McGee recommends that frequently updating a business blog with short informative posts on industry news or on your new product or service are essentially effective ways for small businesses to update their website. \u00a0Blogs proved as great SEO weapons and the Google\u2019s new change seems to give emphasis on the impact of providing quality content on a frequent basis. Even if you\u2019re business is still at its \u201cembryonic\u201d stage, you can keep up with the change as these ways are pretty easy which require little or no investment at all.<\/p>\n<p>Looking for blog design? Roja can help you out. \u00a0We provide custom blog design for companies that wish to manage their content and keep it within their brand guidelines.<\/p>\n<h4><a title=\"Contact\" href=\"https:\/\/rojaweb.com\/contact\/\">Contact us for a custom blog design, installation, and copywriting services.<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>With the new Google search update, small business websites may need to evaluate their online content strategy. After launching \u201cPanda\u201d an update to Google\u2019s search algorithm that gives higher priority on high quality content, the search authority has again announced a new update aimed at providing searchers with the freshest results. The announcement of this<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":67,"featured_media":3382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,33,37,44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Google Search Update Could Hurt Small Business Websites - Roja Interactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Google Search Update Could Hurt Small Business Websites - Roja Interactive\" \/>\n<meta property=\"og:description\" content=\"With the new Google search update, small business websites may need to evaluate their online content strategy. After launching \u201cPanda\u201d an update to Google\u2019s search algorithm that gives higher priority on high quality content, the search authority has again announced a new update aimed at providing searchers with the freshest results. The announcement of thisRead More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Roja Interactive\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-16T06:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/11\/google-search-update-2011-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason OMara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason OMara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/\",\"url\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/\",\"name\":\"New Google Search Update Could Hurt Small Business Websites - Roja Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/rojaweb.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/11\/google-search-update-2011-1.jpg\",\"datePublished\":\"2011-11-16T06:00:21+00:00\",\"dateModified\":\"2011-11-16T06:00:21+00:00\",\"author\":{\"@id\":\"https:\/\/rojaweb.com\/#\/schema\/person\/058703269d2c6cb63e5237910d1f860a\"},\"breadcrumb\":{\"@id\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/#primaryimage\",\"url\":\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/11\/google-search-update-2011-1.jpg\",\"contentUrl\":\"https:\/\/rojaweb.com\/wp-content\/uploads\/2011\/11\/google-search-update-2011-1.jpg\",\"width\":500,\"height\":333,\"caption\":\"google-search-update-2011\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rojaweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Google Search Update Could Hurt Small Business Websites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rojaweb.com\/#website\",\"url\":\"https:\/\/rojaweb.com\/\",\"name\":\"Roja Interactive\",\"description\":\"Website Design &amp; SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rojaweb.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rojaweb.com\/#\/schema\/person\/058703269d2c6cb63e5237910d1f860a\",\"name\":\"Jason OMara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rojaweb.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/44d3b21fe5c3b07f60e103c534049048?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/44d3b21fe5c3b07f60e103c534049048?s=96&d=mm&r=g\",\"caption\":\"Jason OMara\"},\"url\":\"https:\/\/rojaweb.com\/author\/rojaadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Google Search Update Could Hurt Small Business Websites - Roja Interactive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rojaweb.com\/new-google-search-update-could-hurt-small-business-websites\/","og_locale":"en_US","og_type":"article","og_title":"New Google Search Update Could Hurt Small Business Websites - Roja Interactive","og_description":"With the new Google search update, small business websites may need to evaluate their online content strategy. After launching \u201cPanda\u201d an update to Google\u2019s search algorithm that gives higher priority on high quality content, the search authority has again announced a new update aimed at providing searchers with the freshest results. 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