{"id":3465,"date":"2011-11-10T02:48:20","date_gmt":"2011-11-10T02:48:20","guid":{"rendered":"https:\/\/rojaweb.com\/?p=754"},"modified":"2011-11-10T02:48:20","modified_gmt":"2011-11-10T02:48:20","slug":"seo-starter-guide-for-small-business","status":"publish","type":"post","link":"https:\/\/rojaweb.com\/seo-starter-guide-for-small-business\/","title":{"rendered":"SEO Starter guide for Small Business"},"content":{"rendered":"
\u00a0Hiring the right Search Engine Optimizer (<\/strong>SEO) can significantly improve your site and save you a great deal of time.\u00a0 Having the wrong one can potentially damage to your site or worse, your reputation<\/strong>.<\/p>\n It could be the biggest decision you\u2019ll ever make for your website. So, before you start off, the first step to take is to research the potential advantages, what to expect and the services that a knowledgeable SEO can offer which should include: Google searches return two types of results \u2013 the organic search results and paid advertisement results.\u00a0 But advertising with Google does not guarantee search result rankings.\u00a0 To learn more about this topic, check out Google Webmaster Central<\/a><\/strong>\u00a0or read about our\u00a0paid online advertising management<\/a> services.<\/p>\n A good starting point before hiring an SEO is first to become a knowledgeable online consumer and then get an overview of how search engines work. Google Webmaster Guidelines<\/a> and Google 101: How Google crawls, indexes and serves the web<\/a> can help you learn the basics.<\/p>\n When is the best time to hire an SEO? While SEOs can help improve your site, a select few often employ aggressive or unfair marketing practices. Such practices may negatively affect you site\u2019s presence in Google which could lead to its removal from their index.<\/p>\n Be careful of SEOs that promise rankings on Google. The search engine giant doesn\u2019t keep a special relationship with any company. There is no such thing as \u201cpriority submit\u201d to Google.\u00a0 Your site will be indexed when you submit it directly through their Add URL page or via submission of a sitemap.<\/p>\n Beware of SEO firms and web consultants or agencies that send you an email out of the blue promising to boost your rankings. \u00a0We have all gotten these emails and there is no SEO “quick overnight fix” that will immediately boost your ranking to #1.<\/p>\n Never deal with SEO\u2019s that advertise the power of “free-for-all” links and submitting your site to thousands of search engines. \u00a0Most of these practices don\u2019t actually affect rankings in the results of popular search engines.<\/p>\n It is important for you to understand the activities that an SEO is making to your site. You deserve to know how they intend to help you.<\/p>\n So you\u2019ve decided to hire an SEO – make sure they are an SEO that follows good and honest practices.<\/p>\n As a website owner, it is important to be aware of \u201cshadow\u201d domains that route users to a site with the use of deceptive redirects. Such shadow domains are mostly owned by the SEO themselves. If problem arises, the SEO may then direct the domain to a different website that turns out to be owned by the SEO.<\/p>\n Google never sells better ranking in their search results. However other search engines do offer pay-for -inclusion results with their organic search results. Some SEO\u2019s tend to manipulate this. So, always ask where your money goes.<\/p>\n Here at Roja, we are committed to SEO best practices, honesty, transparency, and\u00a0diligence. Contact us<\/a> to learn about how we can help your search engine ranking.<\/p>\n Interested in a new or redesigned website? All of our\u00a0website design<\/a>\u00a0or\u00a0website redesign<\/a>\u00a0packages come with our basic SEO package included \u2013 at no extra cost. This ensures that your site is built with SEO in mind and gives you a head start on climbing to the top of the major search engines from the first day you launch! \t<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0Hiring the right Search Engine Optimizer (SEO) can significantly improve your site and save you a great deal of time.\u00a0 Having the wrong one can potentially damage to your site or worse, your reputation. It could be the biggest decision you\u2019ll ever make for your website. So, before you start off, the first step to<\/p>\n
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\n<\/strong>Hiring an SEO at a time when you\u2019re planning to launch a new website or when you\u2019re thinking about website redesign is always a better time to ensure that your site is optimized for the search engines. To make sure you\u2019ve hired a good SEO, it\u2019s a good idea to ask questions that will show their expertise within this field.<\/p>\nThe following are some things to be aware of when hiring an SEO:<\/h2>\n
1. Nobody can guarantee<\/strong> your site\u2019s #1 ranking on Google.<\/h4>\n
2. Be wary of SEO spam.<\/h4>\n
3.\u00a0 Be wary of “free-for-all” links.<\/h4>\n
4. Be doubtful about a company that is secretive and don\u2019t provide clear explanations of what they intend to do.<\/h4>\n
5. Choose with care.<\/h4>\n
6. Common abuses a website owner may encounter.<\/h4>\n
7. Make sure to understand where your money is going.<\/h4>\n
8. Finally always keep watch on the following negative SEO practices:<\/h4>\n
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We Keep SEO Top of Mind<\/h4>\n