10 Signs You Might Need a New Website Redesign
Chances are, if you need your website to be redesigned, you already know it. The biggest sign is that your website just looks dated. We’ve all clicked onto a website and instantly been put off by how old the design looks. Just like all other types of design, there are trends in web design, and what looked good three years ago may no longer look modern. If your web design is out-dated or simply does not work anymore, a redesign can help you attract and hold on to more visitors. Here are 10 signs you probably need a new website design.
1. Your website does not work on mobile.
This is one of the biggest sins that you can commit into today’s mobile-powered world. Not only will your visitors punish you for not having a website that works on mobile, Google and other search engines will punish you for not having a responsive website, and not just in mobile search. Your normal search engine ranking could be affected if you do not have a website that works on mobile. More than half of all traffic now comes from mobile devices, so if you do not have a website that is compatible with mobile, you need to get one as soon as possible.
2. Your website uses Flash.
Flash has not been popular for years, and it is not even supported by most operating systems and search engines these days. This means that if you have elements on your page that use Flash, search engines will not be able to account for them and they will not display on many computers and mobile devices. Many users will have to install a special plugin in order to be able to view that element, which they are unlikely to do, no matter how much they like your website.
3. You do not have great search engine rankings.
There are lots of ways that your website’s design affects your search engine rankings, beyond whether or not you have a mobile website. The cleaner your design is, the better the underlying code is, the more likely you are to have a high ranking. Google cares about originality not just in your content, but also in your design, so if you are lacking any of these things, you could be sabotaging your rankings. A redesign can solve many of these issues.
4. You have a high bounce rate and/or low conversion rate.
You might be drawing plenty of people to your website, but how long do they actually stick around? And do they do what you need them to do? The design of your website will dictate how long visitors are willing to stay on your page and can also encourage or discourage them from taking the actions you want them to take.
5. It just looks old.
If your website looks like a student or novice could have made it, it probably is not achieving what you want it to achieve. There are going to be some very obvious red flags (like old copyright dates or music that plays automatically when someone visits your website) that will make your website look out of date.
Why worry about how “in style” your website is?
Because consumers expect your website to be streamlined and modern, and will mistrust your website if it is not.
6. Your website is too small.
Has your business grown over the last few years? Have you had to add so many pages to your navigation that it is no longer clean and easy to use? If your website has not grown with your business or brand, it is time for a redesign. You might not have room for the message you want to send and your website becomes difficult to navigate if the website itself is too small to accommodate the size of your business.
7. Your website is slow.
The older your design is, the longer it is going to take to load. About 40% of visitors will leave your website if they have to wait more than two seconds for your page to load. Old or messy code will simply delay the loading process and make it absolutely impossible for you to get people to actually stay on your website without being frustrated by how slow it is.
8. Your brand or message has changed.
If you are like most brands and businesses, your message is not going to stay exactly the same as you grow and change. If you have changed your message, even just a little bit, you need to change your design, too. The design of your website is the visual language that puts an exclamation point on any written content or images on that website. If the design is saying something different than what the words are saying, visitors will sense that dissonance.
9. It’s difficult to update your content.
Over the last three years, there have been huge changes to content management systems. They are now much easier to manage and much easier for even the layman to use. You do not need to know anything about code. If you do not have a website that has a CMS that is easy to use, a redesign should be on the docket.
10. You don’t like showing your website to people.
Your website should be your pride and joy. You should be excited to give people your URL and for them to stop by. If this is not the case, for whatever reason, it is time for an update.
Looking for an award winning website design agency to redesign your next website? Look no further than Roja Interactive.
We’ll discuss your organization’s pain points, challenges and goals, and craft a comprehensive strategy for building a custom designed website that specifically fulfills the needs of YOUR organization.
Contact us today for a free website redesign consult.
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