Blogging isn’t just for DIYers and crafty stay-at-home moms. Blogging helps your dental office generate more calls, more patients and more profit. It is the lifeblood of any serious marketing effort and is one of the best ways to convert page views into leads. Whether you are just starting your dental practice or are looking
Webpages are not one-size-fits-all. They’re not even one-size-fits most. When running a online marketing campaign, you are going to find that your website is very effective for some users, and very ineffective for other users. This happens partially because of the mindset of each individual, and partially because of how they come across your website.
There is a strange phenomenon in business and economics (as well as in most of the world) that has been studied by philosophers and industries alike. It’s the 80/20 principle. It is the principle that 80% of our results, come from about 20% of our causes. What does that mean? It means that from small
You’ve written your post, formatted it, and published it. You are proud of your little post, but how do you show it off to the world? You’ve got to start content marketing immediately. If it isn’t posted to your social media pages, there are huge amounts of consumers who will never be able to find
It doesn’t matter how great your content is—if it has a boring headline, no one will click on it. There has been a lot of chatter in media recently about the power of headlines and whether or not the content itself fulfills the high expectations levied by powerful headlines. Great headlines should be accompanied by
When it comes to marketing, you want all of the dental marketing tips you can get. The right marketing for your dental practice can make all of the difference when it comes to finding new patients and upping the satisfaction of your current patients. From local SEO services, SEO for dentists specifically, to any marketing
Content creation is a necessary part of just about every practice, whether it is disseminated in the form of a blog, email campaign, or social network campaign. There is no escaping it when doing, even if you do not fancy yourself a writer. Those that do enjoy the writing aspect of their jobs may even
If you have been looking for dental marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new patients to your practice. It can be combined with pay per click for dentists and may even be able to be provided by the same company
In business to business marketing, it is vitally important that your prospects trust your website. As a normal internet searcher, you can generally get an idea of what a legitimate website looks like and what a scam looks like. Scams can usually be detected via poor website design, looking more like pages created by eighth
Having the right keywords is the foundation to any good search engine optimization effort. While it is just as necessary to have excellent content as it is to have quality keywords, you cannot move on to the quality content part until you have chosen the right keywords to target in the first place. So, what
