One of our main goals here at Roja is to build websites that convert. A small business website is simply an extension of its marketing strategy. And the main purpose of marketing is to drive your current and potential customers to take action, which usually means make a purchase. Here are the 6 best landing
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Mastering the Art of the Launch
Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization. What is the best way to launch a website, app, or product and how can small business owners and entrepreneurs alike leverage the power of the web to make their launch a successful one? Here are for really useful tips that
The Importance of Images in Web Design
Studies show that users focus more on information-rich photos most relevant to a website’s content and pay little or no attention to the images that do not have intellectual weight, detail, or relevancy. Eye-tracking studies recently conducted by Jakob Nielsen revealed that there is a significant difference on users’ perception of website images. They found
Google+ is Making More with Over 10 Million Users
Following the announcement of CEO Larry Page, Google+ is potentially on its way to becoming the rapidly-growing social network in history. Ancestry.com founder Paul Allen had earlier predicted about the social site’s remarkable growth, which recently garnered 2.2 million users in a span of 32-34 hours. Reports on this social network explosion came just in
Tips on Managing Your Online Coupon Promos
Digital coupons, also called coupon codes is an appealing way for attracting customers to make an online purchase. What is a coupon code? It is a code that consists of letters or numbers that online shoppers enter into a promotional box on a website’s shopping cart page to obtain discount on their purchase. Coupon codes
Basic SEO Requirements for Online Local Small Businesses
If you’re a local provider of services like house painting, grass cutting, plumbing or maybe a small business establishment such as a daycare center, the following information is intended for you. These are certainly not enough for those running a large website, an affiliate website or an e-commerce store, whose target is the wide online
How Landing Pages Help Boost SEO and Organic Traffic
Landing pages are keyword-rich. They are a vital tool that can help boost your search engine optimization (SEO) efforts. What are landing pages? Just as the words imply, landing pages are web pages or mini-websites where a visitor lands after clicking a link or an online ad. They are designed to provide the customer with
12 Ways to Better SEO through Social Media
There are varying opinions on whether the social media can have a huge impact or none at all to search engine optimization (SEO). But absolutely, a lot of people have their own opinions and experiments which indicate whether there is little or significant impact to their organic search engine rankings from social media optimization (SMO)
How Pay-Per-Click Works
Pay-per-click advertising, otherwise known as PPC is one of the most profitable online advertising options to attract serious, highly targeted buyers. But, before embarking on this exciting internet marketing campaign, it is essential to understand first how it works to get the maximum results. What is pay-per-click advertising? It is the largest internet advertising method
Online Advertising within Your Means
One of the most popular campaigns in online marketing today is pay-per-click (PPC) advertising. It is where advertisers or online business owners pay only for every click of their ads hosted by popular websites and search engines. PPC in search engines requires the advertiser to bid on keywords or key phrases that are relevant to